Live. Love. ASAP

Live. Love. ASAP (stylized as Live.Love.A$AP) is the debut mixtape by American rapper ASAP Rocky, who released it as a free digital download on October 31, 2011. It features production by Clams Casino, ASAP Ty Beats, DJ Burn One, and SpaceGhostPurrp, among others. The mixtape also features guest rappers Schoolboy Q and Fat Tony, as well as members of ASAP Mob, Rocky’s hip hop collective.
The mixtape’s music incorporates stylistic and production elements of hip hop scenes distinct from Rocky’s hometown New York scene, particularly Southern hip hop. Its production features woozy soundscapes, low and mid-tempo beats, and chopped and screwed choruses. Rocky’s lyrics deal with themes about moral decay, including promiscuity and drug use, expressed through his boastful, tempered flow.
The mixtape was promoted with two singles, “Peso” and “Purple Swag”, which garnered Rocky mainstream attention and led to his first record deal. Upon its release, Live. Love. ASAP received universal acclaim from music critics, who praised its production aesthetic and Rocky’s charismatic style. It was included in several year-end top album lists by critics and publications.